http://hdl.handle.net/10386/32 2026-04-06T17:47:30Z 2026-04-06T17:47:30Z Mogano, Charlene Tempe http://hdl.handle.net/10386/5249 2026-01-24T01:00:52Z 2024-01-01T00:00:00Z

Challenges on the adoption of electronic commerce by supermarket retailers in Limpopo, South Africa Mogano, Charlene Tempe The present study aimed to investigate the hurdles hindering the acceptance of electronic commerce (e-commerce) among supermarket retailers in Limpopo, South Africa. Specifically, the objectives were to discern the interrelationships between technological, organisational, and environmental barriers influencing e-commerce adoption, managerial strategies employed to address these challenges and the outcomes of actual implementation of e-commerce. Data collection was executed through online questionnaires distributed to 141 participants via Google Forms. Subsequently, the gathered data underwent analysis using Statistical Package for the Social Sciences (SPSS) version 26, with rigorous tests conducted to ensure reliability and validity. Pearson correlation analysis was employed to examine the associations between variables. The findings revealed significant associations between the obstacles impeding ecommerce adoption among supermarket retailers and the managerial interventions aimed at overcoming these barriers. Moreover, a positive relationship was observed between managerial strategies to address challenges and the perceived usefulness and ease of use of e-commerce technologies. Notably, these strategies also exhibited a correlation with the actual outcomes of e-commerce adoption. Based on the results, it is recommended that supermarket retailers in the Limpopo Province consider implementing targeted managerial interventions to address the identified challenges hindering e-commerce adoption. These may include investing in staff training programs, enhancing technological infrastructure, and fostering a supportive organizational culture conducive to e-commerce integration. Additionally, fostering collaborations with industry stakeholders and seeking guidance from ecommerce experts could provide valuable insights and resources for navigating the complexities of e-commerce adoption. By proactively addressing these recommendations, supermarket retailers can position themselves more effectively to capitalize on the opportunities afforded by e-commerce and enhance their competitiveness in the marketplace. Thesis (M. Com. (Business Management)) -- University of Limpopo, 2024

2024-01-01T00:00:00Z Raphela, Maite Violet http://hdl.handle.net/10386/5247 2026-01-24T01:00:42Z 2025-01-01T00:00:00Z

The effect of influencer marketing on consumers' purchasing intentions in the Capricorn District Municipality : the generational perspective Raphela, Maite Violet This study aimed to assess the impact of influencer marketing on the purchasing intentions of consumers from Generations X, Y, and Z within the municipality of the Capricorn district. Specific objectives were: (1) to explore the purchasing behaviour of consumers across these generational cohorts, (2) to examine the extent to which influencer attributes influence the purchasing intentions of these consumers, and (3) to determine whether the generational cohort moderates the relationship between influencer marketing and consumer purchasing intentions. A quantitative cross-sectional survey design was used, using self-administered questionnaires to collect data from a sample of 300 participants within the Capricorn district. The sample included respondents from Generations X, Y, and Z, with quota sampling used to ensure representativeness. Descriptive statistics were calculated using SPSS, while SmartPLS version 4.0 was applied to analyse relationships among study variables. The reliability and validity of the questionnaire items assessed using the Partial least squares structural equation modelling (PLS-SEM). According to the findings of the study, it was revealed that a significant positive relationship between influencer marketing and consumer purchasing intentions. Furthermore, generational cohorts were found to moderate this relationship, highlighting the varying effects of influencer marketing across different age groups. The study concluded by recommending that companies further explore factors related to influencer marketing to uncover distinctive insights into evolving strategies in generational cohorts. One important tactic to increase the efficacy of influencer marketing was to customize marketing initiatives to cater to the requirements and tastes of different consumer categories Thesis (M. Com. (Business Management)) -- University of Limpopo, 2025

2025-01-01T00:00:00Z Chidi, Mokgaetji Mpho http://hdl.handle.net/10386/5216 2026-01-24T01:04:19Z 2025-01-01T00:00:00Z

Green dynamic capabilities and performance of hospitality firms in selected municipalities in Limpopo and Gauteng Provinces, South Africa : a moderated mediated model Chidi, Mokgaetji Mpho Tourism, including the hospitality industry, plays a significant role in creating jobs, eradicating poverty and preserving natural resources to enhance South Africa’s economic growth. However, despite the positive contributions of tourism and the hospitality sector, the industry faces several environmental challenges. Businesses in this industry that intend to improve on their environmental performance need to introduce, modify, and implement various capabilities to survive in the changing environmental situations. The study developed and tested a new theoretical model linking Green Dynamic Capabilites (GDC) to a multi-dimensional measure of firm performance and the underlying mechanisms that support the relationship. The study aimed at establishing whether GDCs affect sustainable performance (financial, social and environmental performance) and green competitive advantage. The study also tested the mediation role of green innovation, measured by green product innovation and green process innovation in the relationship between GDC and performance. The moderation role of green self-efficacy (GSE) and environmental concern were also tested. The study was guided by the Stakeholder theory, the Legitimacy theory, the Resource-based view, the Natural resource-based view, and the Dynamic capabilities framework. Grounded in the deductive research approach and non-experimental design, the study adopted a quantitative approach to evaluate the proposed model. Self-administered questionnaires were distributed electronically for data collection. The population of the study included owners, managers, and chief executive officers of hospitality firms in Gauteng and Limpopo, South Africa. This study used structural equation modelling to test the hypotheses and specifically, the Partial Least Square Structural Equation Modelling (PLS SEM) was utilised. The findings showed that there is a significant positive relationship between GDC and the four measures of firm performance. The mediation role of green innovation is significant. This indicates that for firms to achieve financial, social, environmental performance and green competitive advantage, green product innovation and green process innovations must be considered. The mediation effect of green self-efficacy and environmental concern are significant. The results showed that green innovation, green self-efficacy and environmental concern are mechanisms through which GDC can affect firm performance. The study concluded that hospitality firms should consider v the importance of generating, assimilating, and implementing green resources and green knowledge and information to develop green innovation products and green innovation processes toward achieving sustainable performance. Recommendations were made to various stakeholders, including government, managers, and organisations. The study recommends that government must improve its currently lax environmental policies, reduce red tape, and streamline regulations to provide firms with clear environmental guidelines and instructions. Regarding the duties of the private sector, businesses should hold educational and training programmes on a regular basis to improve staff and management's understanding of environmental problems and their ability to engage in responsible ecological behaviour. The significant contribution of the study is the development of a new theoretical model that links GDC to sustainable performance and green competitive advantage. Thesis (Ph.D. (Business Management)) -- University of Limpopo, 2025

2025-01-01T00:00:00Z Rameetse, Mapelo Rosah http://hdl.handle.net/10386/5205 2025-12-09T01:00:30Z 2025-01-01T00:00:00Z

Factors contributing to the performance of Small and Medium Enterprises in the Capricorn District Municipality, Limpopo Province Rameetse, Mapelo Rosah Small and Medium Enterprises (SMEs) are widely recognized as key drivers of economic growth and job creation both in South Africa and globally. However, most of them do not grow or survive in the long term. The owners struggle with effective management skills and risk management, which is why many of them fail. SMEs often face operational inefficiencies and have less structured management practices such as risk management. This is because most of them were started for survival purposes. The researcher has observed that most of the SMEs have difficulties in retaining and attracting skilled workers. This is due to fewer resources for training and a knowledge shortage on which platforms to use. The primary aim of this project was to explore the factors contributing to the performance of SMEs in the Capricorn District Municipality, Limpopo province. The quantitative research approach was employed, utilizing self-administered questionnaires to gather data from SME owners/managers. Out of a total of 130 distributed questionnaires, 110 were returned. The questionnaire consisted of five sections: demographic information, profile of business activities, risk management competencies, financial decision-making capabilities and SME performance. Data analysis was analyzed using the Statistical Package for the Social Sciences (SPSS) version 24, with diagrams generated to present the findings. Inferential statistics and Pearson correlation analysis were used to test relationships among risk management, financial decision-making competencies, and SME performance in Capricorn District Municipality, Limpopo Province. The internal consistency and reliability of the nominal and ordinal variables were assessed using Cronbach’s alpha. Validity was ensured through the development of the questionnaire based on theoretical foundations, and a pilot study was conducted with five SMEs to pre-test the instrument. Both content and face validity were confirmed by pre-testing and academic review of the questionnaire. The risk management competencies required in SMEs were determined to be behavioural and technical competencies. The financial decision-making competencies were found to be capital budgeting techniques, liquidity ratios, cash and accrual accounting, and working capital management. The study revealed that the decisions that SME managers/owners take can negatively or positively affect the business, hence understanding the mentioned competencies can help drive the business to success. The findings were that most of the respondents did not know about or benefit from the government’s support programs. Additionally, most SMEs did not have risk management policies and contingency plans. The recommendations proposed included the mandatory submission of risk management policy and financial contingency plan documents when SMEs register their businesses with the CIPC to help reduce high failure rates. Thesis (M. Com. (Business Management)) -- University of Limpopo, 2025

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