http://hdl.handle.net/10386/2732 2026-04-14T17:20:37Z http://hdl.handle.net/10386/4881 The use of facebook for marketing purposes of small-fast food businesses in Mankweng, Limpopo Province Machaka, Meyagabo Albeauty The study investigates the use of Facebook as a marketing tool for small fast-food businesses operating in Mankweng, South Africa. Employing a qualitative approach and an exploratory research design, this research aims to comprehensively explore how these small fast-food businesses harness the power of Facebook for marketing purposes. This study's theoretical framework incorporates Chaffey's theory of social media marketing, which provides a comprehensive framework for understanding the dynamics of social media as a marketing platform. In addition, the Technology Acceptance Model is utilised to examine the factors influencing the adoption and acceptance of Facebook as a marketing tool among small fast-food business owners in Mankweng. Semi-structured interviews were conducted with a diverse group of small fast-food business owners. The qualitative nature of the study allows for an in-depth exploration of their experiences, practices, and perceptions concerning the use of Facebook as a marketing tool. The findings of this research illuminate both the opportunities and challenges that emerge when small fast-food businesses use Facebook as a marketing tool. While Facebook offers cost-effective means for brand visibility and customer engagement, challenges arise from the need for technical proficiency, content management, and handling customer feedback effectively. In a rapidly evolving digital landscape, the importance of Facebook as a marketing tool for small fast-food business owners in Mankweng cannot be overstated. It serves as a cost-effective channel for brand promotion and enables direct customer engagement, real-time feedback, and the establishment of a robust online presence. In an increasingly competitive market, embracing Facebook as a marketing platform emerges as a strategic imperative, ensuring these businesses remain relevant, competitive, and poised for sustainable growth. Small fast-food business owners in Mankweng, South Africa, can leverage Facebook to adapt to changing consumer expectations and behaviours, positioning themselves for success in the contemporary marketplace. Thesis (M. A. (Media Studies)) -- University of Limpopo, 2024 2024-01-01T00:00:00Z http://hdl.handle.net/10386/3589 The use of twitter to engage with radio listeners : case study of commercial radio station, Capricorn FM, South Africa Mothiba, Mamohlotlo Melbonia This study used concurrent mixed research method on the use of Twitter to engage with radio listeners at a commercial radio station in Limpopo, South Africa. The study evaluated the use of Twitter to engage with radio station listeners on Capricorn FM. The study described and explored how Capricorn FM integrated Twitter into their programmes and explain the benefits of using Twitter as a toll for listener’s participation. The study was premised on mass communication theories namely, New Media Theory and Practice Theory. Detailed literature review, non-probability sampling, semi-structured interviews, content analysis, thematic analysis, SPSS were explored under the research methodology section. Both the responses and tweets postulate that Twitter function as an engagement platform. Furthermore, digital technologies have been introduced in radio which makes it easier and possible for radio stations to integrate different platforms to engage with listeners. Often in media the term engagement tends to be narrowly used to refer to interaction and listening. The findings of the study suggest that Twitter offers an effective engagement between listeners and a commercial radio station, Capricorn FM. The findings revealed that listeners engaged more with news, current affairs and entertainment content that entails of music polls, celebrities’ updates and real-life stories. Furthermore, Capricorn FM’s use of Twitter has been beneficial in a sense that they could post content to non-listeners for reading purposes and could reach more people and new listeners. Consequently, tweets provide platform for listeners to ask questions or, replies to any communications from the station. Engagements were highlighted through likes and retweets of tweets by the Capricorn FM Twitter account. However, this study recommended that more radio stations should integrate Twitter on their programmes to also benefit and be more progressive. Additionally, more organisations should understand how the facets of radios changed and affected the operation and production since the integration of Twitter. v Thesis (M.A. (Media Studies)) -- University of Limpopo, 2021 2021-01-01T00:00:00Z http://hdl.handle.net/10386/3031 Privacy and user awareness on Facebook Nyoni, Phillip; Velempini, Mthulisi Users’ privacy on social media platforms continues to be important as users face numerous threats to their personal data. Social media sites such as Facebook store large amounts of users’ personal data which make such sites prime targets for hackers. Research has shown that users have been subjected to privacy attacks in which hacked personal data are sold to online marketers. These incidents have prompted the need to protect users’ privacy against data theft by third parties. We investigated the privacy risks that social media users on Facebook face when online. The privacy awareness of regular users of Facebook was evaluated through the observation of their online activities. Facebook was selected as a case study because it is the largest and most popular social media platform in South Africa. A sample group of Facebook users was selected for this study based on their activeness (or frequency of posting,uploaded or liking) on the site. Findings indicate that users’ personal data can be obtained as they are publicly available on Facebook. The implication of this finding is that users lack adequate awareness on protection tools designed to protect their personal data, and as a result, they risk losing their data and privacy. Significance: • This study serves as an assessment tool for the privacy and security features of the social media siteFacebook. This assessment tool can help users of social media sites to evaluate their own behaviour and usage patterns on Facebook. It can also assist social media site designers in considering the effectiveness of current measures, which are designed to ensure that the privacy and safety of users are protected. Article published in the South African Journal of Science;Volume 114 | Number 5/6 2018-05-30T00:00:00Z http://hdl.handle.net/10386/2841 Global hip-hop culture and the scopophilic spectacle of women in South African hip-hop music videos Oyedemi, T; Mpetsi, Ntebaleng In many hip-hop music videos, women’s value is reduced to sensuous display of sexuality. As a result visual pleasure is created through the representation of women as eager and willing sexual objects. This article assesses the techniques and ways women are sexualised in South African hip-hop music videos, and how their representation attempts to create visual pleasure for those that consume these videos. Four critical elements are adopted from Laura Mulvey’s seminal theoretical discourse about the positioning of women in narrative cinema, to study the gender representation and sexual presentation of women in two popular South African hip-hop music videos. The analysis reveals that appealing to the male gaze, processes of objectification, gender division of labour and camera techniques are ways of presenting a sexualised spectacle of women for the visual pleasure of male characters and audiences of the videos. Article published in the Communicare: Journal for Communication Sciences in Southern Africa 2018-01-01T00:00:00Z