Digitalisation of community print Newspapers on the profitability of indigenous language newspapers in Limpopo Province, South Africa: a review of Seipone and Nthavela

Abstract

This study examines how the rise of digital technology influences the profitability and long-term viability of indigenous language community newspapers in Limpopo Province, South Africa, with Seipone and Nthavela serving as case studies. Anchored in structuration theory and the political economy of the media, the study explores the ways in which digital transformation affects how news is produced, distributed, and consumed within community journalism. A qualitative research approach was adopted, utilising unobtrusive online observation and online focus group interviews with journalists and management teams to obtain detailed perspectives. The results indicate that digitalisation offers both benefits and challenges. On the positive side, it enables broader audience reach, cost reduction, and the creation of new revenue opportunities through online advertising and community partnerships. However, it also contributes to declining print sales, limited digital access, and the marginalisation of indigenous languages in the media landscape. The study concludes that the survival of indigenous language newspapers relies on their ability to integrate print and digital operations, promote digital literacy, and embrace hybrid publishing models that respond to local audiences. It recommends that media stakeholders prioritise localised digital content, strengthen language preservation efforts, and develop supportive policy interventions to ensure the growth of indigenous media in the digital era.