Browsing by Subject "New media"

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Advertising redefined by new media : a case study of Vodacom South Africa

Muridzo, Searchmore (2014)

The purpose of this study was to explore if new media have redefined Vodacom SA‟s advertising and if so to what extent. The research employed Vodacom SA as its case study. Quantitative and qualitative descriptive and ...
Examining the role of new media in upholding good governance in a democratic system : is there nexus amid media and good governance?

Mamokhere, J. (International Conference on Public Administration and Development Alternatives (IPADA), 2020)

The paper aimed at examining the role of new media [internet] in upholding good governance and democracy in the South African new dispensation. In this 21st century and Fourth Industrial Revolution (4IR) era, the role of ...
The use of twitter to engage with radio listeners : case study of commercial radio station, Capricorn FM, South Africa

Mothiba, Mamohlotlo Melbonia (2021)

This study used concurrent mixed research method on the use of Twitter to engage with radio listeners at a commercial radio station in Limpopo, South Africa. The study evaluated the use of Twitter to engage with radio ...

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