Browsing by Subject "Twitter"

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Students’ Perceptions of the Adoption and Use of Social Media in Academic Libraries: A UTAUT Study

Williams, Marion Lucille (Communicatio, Unisa Press, 2021)

This article reports on a study for which the Unified Theory of Acceptance and Use of Technology (UTAUT) served as a theoretical framework. The purpose of the qualitative exploration was to gain an understanding of students’ ...
The use of twitter to engage with radio listeners : case study of commercial radio station, Capricorn FM, South Africa

Mothiba, Mamohlotlo Melbonia (2021)

This study used concurrent mixed research method on the use of Twitter to engage with radio listeners at a commercial radio station in Limpopo, South Africa. The study evaluated the use of Twitter to engage with radio ...

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