Browsing IPADA Conference Proceedings by Author "4f6190ae-64c8-44b7-a139-bdc7a266cf26"

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SABC's sport broadcasting rights conundrum and opportunities : public's interest versus commercial interest

Malatji, E.; Mphaga, M.; Baloyi, C. (International Conference on Public Administration and Development Alternatives (IPADA), 2020)

The focus of this paper is on the South African Broadcasting Cooperation (SABC)'s management of sport broadcasting rights. Globally, the television broadcasting rights of football matches have moved from a matter of the ...