Abstract:
All firms operate within the challenging macro- and micro-economic
factors and internal and external environments. Media firms experience
additional challenges from disruptive innovation. With this background,
this article reports on a qualitative study that examined factors that
hinder the growth of media firms operating in the Capricorn District of
Limpopo Province, South Africa. Empirical data was collected by administering
an interview guide through face-to-face interviewing with
Chief Executives of media firms (n=20). Primary data obtained from the
interviews was analysed using Qualitative Content Analysis (QCA). The
researchers found that the main barriers of growth of media firms in Capricorn
District are associated with political interference, sexual advances,
and lack of financial capital.