Browsing IPADA Articles by Author "Ramasobana, M."

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Marketing communication and the performance of small and medium enterprises in Polokwane Local Municipality

Ramasobana, M. (International Conference on Public Administration and Development Alternatives (IPADA), 2017)

This study investigated marketing communication and the performance of SMEs. Quantitative research methodology was used in this study. SMEs located in Polokwane Local Municipality in Limpopo Province, South Africa were ...