Browsing School of Social Sciences by Subject "Unified Theory of Acceptance and Use of Technology"

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Students’ Perceptions of the Adoption and Use of Social Media in Academic Libraries: A UTAUT Study

Williams, Marion Lucille (Communicatio, Unisa Press, 2021)

This article reports on a study for which the Unified Theory of Acceptance and Use of Technology (UTAUT) served as a theoretical framework. The purpose of the qualitative exploration was to gain an understanding of students’ ...