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dc.contributor.author Oyedemi, T
dc.contributor.author Mpetsi, Ntebaleng
dc.date.accessioned 2019-11-06T09:26:44Z
dc.date.available 2019-11-06T09:26:44Z
dc.date.issued 2018
dc.identifier.issn 0259-0069
dc.identifier.uri http://hdl.handle.net/10386/2841
dc.description Article published in the Communicare: Journal for Communication Sciences in Southern Africa en_US
dc.description.abstract In many hip-hop music videos, women’s value is reduced to sensuous display of sexuality. As a result visual pleasure is created through the representation of women as eager and willing sexual objects. This article assesses the techniques and ways women are sexualised in South African hip-hop music videos, and how their representation attempts to create visual pleasure for those that consume these videos. Four critical elements are adopted from Laura Mulvey’s seminal theoretical discourse about the positioning of women in narrative cinema, to study the gender representation and sexual presentation of women in two popular South African hip-hop music videos. The analysis reveals that appealing to the male gaze, processes of objectification, gender division of labour and camera techniques are ways of presenting a sexualised spectacle of women for the visual pleasure of male characters and audiences of the videos. en_US
dc.format.extent 15 pages en_US
dc.language.iso en en_US
dc.publisher Communicare: Journal for Communication Sciences in Southern Africa en_US
dc.relation.requires pdf en_US
dc.subject Global en_US
dc.subject Hip hop culture en_US
dc.subject Scopophilic spectacle en_US
dc.subject Women en_US
dc.subject South African hip-hop music en_US
dc.subject Videos en_US
dc.subject.lcsh Objectification (social psychology) in mass media en_US
dc.subject.lcsh Music trade en_US
dc.title Global hip-hop culture and the scopophilic spectacle of women in South African hip-hop music videos en_US
dc.type Article en_US


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