Show simple item record Malatji, E. Mphaga, M. Baloyi, C. 2020-12-23T10:21:26Z 2020-12-23T10:21:26Z 2020
dc.description Journal article published in The 5th Annual International Conference on Public Administration and Development Alternatives 07 - 09 October 2020, Virtual Conference en_US
dc.description.abstract The focus of this paper is on the South African Broadcasting Cooperation (SABC)'s management of sport broadcasting rights. Globally, the television broadcasting rights of football matches have moved from a matter of the public's interest to exorbitant deals that benefit the few. The pay per view television companies have infiltrated the sport broadcasting rights market. Undoubtedly, the recent television blackout of South African's senior national male football team popularly known as Bafana Bafana left many football followers fuming and frustrated in the country. The television blackout was as a result of SABC's failure to buy the television broadcasting rights from the South African Football Association (SAFA). Thus, the South African public cannot watch their national team on the public broadcaster's television platforms. Football is a number one sport in South Africa, which makes Bafana Bafana a national assert. Their decision to prioritise cricket and the English Premier League's (EPL) broadcasting rights for commercial interest goes against their mandate to operate in the public's interests. Yes, a public broadcaster is mandated to serve the public for the benefit of the public. According to South African's Broadcasting Act 4 of 1999, the public broadcaster is mandated to broadcast the national sport teams both on television and radio. SABC and SAFA had a good relationship before, where SABC was able to reach an agreement with SAFA during sports broadcasting rights deals. This discourse analysis paper interrogates the manner in which the public broadcaster handles Bafana Bafana's television rights. en_US
dc.format.extent 8 pages en_US
dc.language.iso en en_US
dc.publisher International Conference on Public Administration and Development Alternatives (IPADA) en_US
dc.relation.requires PDF en_US
dc.subject Bafana Bafana en_US
dc.subject Broadcasting rights en_US
dc.subject Public broadcaster en_US
dc.subject Public interest en_US
dc.subject Television en_US
dc.subject.lcsh Television broadcasting of sports -- South Africa en_US
dc.subject.lcsh Copyright -- Broadcasting rights en_US
dc.subject.lcsh Television broadcasting of sports -- Law and legislation en_US
dc.title SABC's sport broadcasting rights conundrum and opportunities : public's interest versus commercial interest en_US
dc.type Article en_US

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