Broadcasting digital migration in South Africa : a case study of two villages in Limpopo Province

Abstract

This is an exploratory study conducted to assess the effectiveness of the digital migration in South Africa. This study focused on two areas of domicile, which embarked on the process of migrating in Limpopo Province i.e. Shayandima Village in Thohoyandou and Rapotokwane Village in Bela-Bela. The theories that were used to guide the study were the diffusion of innovations theory, political economic theory and media policy theory. These theories were employed to assist in assessing the process, the effectiveness and the importance of Digital Migration. The results for this study are revealed that 85% of respondents asserted that digital broadcasting is very effective and easy to use compared to the analog broadcasting systems, as it shows clear pictures, quality sound and access to more television channels. This help television viewers to get quality television programs. It was interesting to note that respondents mentioned that they did not regret migrating from analog to digital broadcasting because of the benefits and impact that the Set Top Boxes Set (STB)s have on their televisions. The findings reveal that the STBs are effective and affordable and enable to watch more television channels. There is also a need for the Department of Communication and Digital Technologies to ensure that every household in South Africa migrates to digital broadcasting system