Predicting the intention to implement green practices by small and medium sized hotels in Capricorn District Municipality, Limpopo Province

Abstract

The purpose of this research was to predict the intention to implement green practice by small and medium sized hotels in the Capricorn District Municipality, Limpopo Province. A quantitative approach was utilised. A self-administered questionnaire divided into 5 sections covering demographical data, green practice, and theory of planned behaviour (TPB) variables, organisational factors and individual factors was used for the collection of data from SMMEs managers and owners. The Partial Least Square Structural Equation Modelling(PLS SEM) was utilised for the analysis of data with a total sample of 403 managers and owners. The PLS SEM was used to assess the hypotheses of the study as well as the reliability and validity of the data. The findings of the study indicated that attitude, leadership behaviour, moral norms have a significant positive relationship with green practice intention. The other variables of TPB (subjective norm and perceived behavioural control), that is, organisational factors (pro-environmental organisational climate) and individual factors (response efficacy and environmental concern) have no relationship with green practice intention. Recommendations on how TPB variables, organisational and individual factors can best be used to improve the green practice intention of managers and owners of SMMEs was outlined. The mediation and moderation effects were also tested.