Assessment of factors hindering marketing among smallholder vegetable cooperative farmers in Polokwane Municipality, Limpopo Province, South Africa

Abstract

The South African agricultural sector plays an important role in creating jobs, alleviating food insecurity and poverty, and also contributes to exports. Agricultural produce from smallholder farmers is often lost after production due numerous marketing challenges which make it difficult for smallholder farmers to explore full market potentials. This, among other challenges, reduces smallholder farmers’ motivation to participate in formal (commercial) or high-value markets. The study aimed at assessing factors hindering marketing among smallholder vegetable cooperative farmers in the Polokwane Municipality. The objectives of the study were to: identify and describe socio-economic characteristics of smallholder vegetable cooperative farmers; examine the influence of socioeconomic characteristics of smallholder vegetable cooperative farmers; identify factors hindering marketing among smallholder vegetable cooperative farmers and constraints faced by smallholder vegetable cooperative farmers in the study area. Primary data with a sample size of hundred and twenty smallholder vegetable cooperative farmers was used. Descriptive statistics, the Marketing Hindrance Index and Tobit Model were employed as analytical tools to achieve the objectives of the study. Results of data analysis revealed that there are factors hindering marketing among smallholder vegetable cooperative farmers in the Polokwane Municipality. The major factors affecting smallholder farmers are source of water and types of vegetables grown, respectively. From the Tobit Model results, access to credit, access to reliable information about marketing, age, access to storage and farming experience in years were found to be significant. In view of the research findings, the recommendations of this study include: encouraging youth participation in agriculture, improved access to agricultural information and formal market access, improved access to credit and enabling accessibility through the development of better infrastructure in the form of storage facilities.