The role of community radio on the dissemination of healthcare information on communicable diseases to women in Mankweng : a case of Radio Turf, Limpopo Province, South Africa

Abstract

This study analyses the role of community radio in the dissemination of healthcare information on communicable diseases to women in Mankweng, which is a case of Radio Turf in Limpopo province, South Africa. It is a qualitative study that examines the way in which community media, specifically community radio, plays a role in covering healthcare content on communicable diseases in a manner that empowers and develops women in a community. The literature reviewed the effectiveness of community radio in broadcasting healthcare information on communicable diseases for women in a local, national, and international context. It also analysed the challenges faced by community radios and women in relation to broadcasting healthcare information. Since the study adopted the qualitative approach, a case study design was selected for the study. The purposive sampling method was used to sample a population of 14 women who reside in and around the area of Mankweng. Data collection was done by employing two focus groups for women and in-depth interviews with Radio Turf personnel and documents were analysed to guarantee a fair and honest conclusion of the study. The study employed an inductive thematic content analysis. It showed that women in a community, as well as the community still rely on community radio because women listeners have proven to be affected by what is covered and what is not covered on community radio. In as much as community radio has effectively served its audience, it is also facing challenges that potentially hinder it from serving its purpose which is to educate and inform listeners. These challenges include technical issues, lack of time, lack of staff, and lack of money. The study has recommended ways in which Radio Turf could attend to its challenges, which also includes approaching non-governmental organizations (NGOs) and other organisations to help fund them.