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Browsing Faculty of Management and Law by Subject "Intention to adopt"

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Determinants of social media marketing adoption by Small, Micro and Medium Enterprises in Capricorn and Waterberg District Municipalities of Limpopo Province, South Africa

Makama, Kgabo Raymond (2024)

The aim of this study was to investigate the determinants of the adoption of Social Media Marketing by small, micro and medium enterprises. The study integrated the Technology Acceptance Model (TAM) and the Technology-Or ...

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