Browsing Theses and Dissertations by Author "Saunderson, I. P."

Now showing items 1-2 of 2

Assessing the effectiveness of direct marketing and digital communication as integrated marketing communication strategies : a case study of the University of Limpopo student recruitment programme

Maeko, Reuben (2020)

The purpose of this study was to assess the Integrated Marketing Communication (IMC) strategies used by the University of Limpopo’s Marketing and Communication, Student Recruitment division. The study focuses on the use ...
Communicating a public moral argument : a textual analysis of Svetlana Alexievich's Zinky Boys : Soviet voices from the Afghanistan war

Nagel, Pieter Samuel (2021)

This thesis explored the narratives of Soviet survivors of the Soviet-Afghanistan War that lasted from 1979 to 1989. The purpose of this exploration was to gain an understanding of the individual arguments that these ...

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