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dc.contributor.advisor Kupa, M.A. Mapulane, Mawethu Glemar 2016-05-12T12:20:55Z 2016-05-12T12:20:55Z 2014
dc.description Thesis ( M.A. (Media Studies)) --University of Limpopo, 2014 en_US
dc.description.abstract This study investigates the effects of televised alcohol advertisements on the drinking behaviour of youth in Praktiseer community of the Greater Tubatse Municipality. The nature and trends of alcohol consumption in South Africa are examined. The study also focuses on the impact of alcohol exposure, and the costs alcohol abuse can incur on the individual and society at large. The types of advertising models and the regulatory systems in advertising were identified. Data were collected through a self- administered questionnaire. The study hypothesised that the exposure to alcohol advertisements influences alcohol abuse among the youth. However, alcohol industry claims that the youth is not its niche market and hence should not be blamed for any abusive behaviour of alcohol by the youth. Just like the few studies interested in the effects of alcohol advertising, alcohol exposure and alcohol abuse, the present study also reveals that televised alcohol advertisements have a great influence in alcohol consumption among the youth in Praktiseer community. en_US
dc.format.extent ix, 175 leaves en_US
dc.language.iso en en_US
dc.publisher University of Limpopo en_US
dc.relation.requires pdf version en_US
dc.subject Alcohol advertisements en_US
dc.subject Drinking behaviour en_US
dc.subject Youth en_US
dc.subject.lcsh Youth-Alcohol use -- South Africa - Praktiseer en_US
dc.subject.lcsh Alcoholic beverages -- Advertising en_US
dc.title Effects of televised alcohol advertisements on the drinking behaviour of youth:a case study of Praktiseer community in Greater Tubatse Municipality en_US
dc.type Thesis en_US

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