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Browsing School of Languages and Communication Studies by Subject "Brand Positioning"

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Assessing the effectiveness of direct marketing and digital communication as integrated marketing communication strategies : a case study of the University of Limpopo student recruitment programme

Maeko, Reuben (2020)

The purpose of this study was to assess the Integrated Marketing Communication (IMC) strategies used by the University of Limpopo’s Marketing and Communication, Student Recruitment division. The study focuses on the use ...

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