Browsing Theses and Dissertations (Communication Studies) by Subject "Advertising culture"

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Advertising redefined by new media : a case study of Vodacom South Africa

Muridzo, Searchmore (2014)

The purpose of this study was to explore if new media have redefined Vodacom SA‟s advertising and if so to what extent. The research employed Vodacom SA as its case study. Quantitative and qualitative descriptive and ...