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dc.contributor.advisor Mmusi, S.O.
dc.contributor.advisor Lesame, N. C. Maphiri, Fulufhelo Oscar 2019-12-04T07:37:38Z 2019-12-04T07:37:38Z 2019
dc.description Thesis (Ph.D. (Media Studies)) -- University of Limpopo, 2019 en_US
dc.description.abstract For years traditional and digital media have played an essential role of disseminating news and information to keep their target audience always updated about what is happening nationally and internationally. News consumption has globally been experiencing enormous deviations due to advancements in technology. In this context, the study examined and analysed news consumption patterns among the rural youth living in Limpopo Province South Africa. The study employed a sequential mixed research method. A self-administered questionnaire and semi-structured personal interview were used to collect data from youth aged between 18-34 years. A sample of 320 youth participated in the study, with 300 in quantitative and 20 in qualitative methods of research used to gather data for the study. Youth participants were randomly selected using convenience non-probability sampling. The data collected through a questionnaire were analysed using the Statistical Programme for Social Sciences (SPSS) software, inferential and descriptive statistics, while qualitative data were thematically analysed and interpreted considering diverse themes, sub-themes and common statements. The study results revealed that most youth highly preferred to access and consume news through online media more than television and newspapers because digital media are cheap, easily accessible and affordable. The findings further indicated that most youth highly preferred to consume news through television channels such as ETV because it is a credible and reliable source of news. It is highlighted in the results that most youth preferred to consume entertainment news more than business, political and sport news because they find the former interesting and relaxing. Also, most youth did prefer to discuss entertainment news with family members and friends and that there are positive relationships between media credibility and news consumption which tend to influence family and friends’ news discussions. In a nutshell, the findings of this study further suggest a philosophical change in news consumption patterns among South African youth and the operation of media industries. However, the study recommends that most media houses need to broadcast and publish business and political news that are more relevant, accurate and objective for most youth to consume proficiently. Keywords: News media consumption, news discourse, youth, media credibility, new and traditional media. en_US
dc.format.extent xvi, 324 leaves en_US
dc.language.iso en en_US
dc.relation.requires PDF en_US
dc.subject News media consumption en_US
dc.subject News discourse en_US
dc.subject Youth en_US
dc.subject Media credibility en_US
dc.subject New and traditional media en_US
dc.subject.lcsh News media coverage of en_US
dc.subject.lcsh Communication -- International cooperation en_US
dc.title An investigation into the patterns of news media consumption among South African youth en_US
dc.type Thesis en_US

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