Browsing Theses and Dissertations (Media Studies) by Author "Mbagiorgu, C.M."

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The influence of social media advertising on consumer purchase intention and buying behaviour amongst youth in Limpopo Province

Moropana, Clearence (2023)

The title of this dissertation is the influence of social media advertising on consumer purchase intention and buying behaviour amongst youth in Limpopo Province. The quantitative research approach was applied in this ...