Show simple item record

dc.contributor.advisor Saunderson, I. P Semono, Chuene Alfred
dc.contributor.other Le Roux, J. 2021-08-03T06:50:33Z 2021-08-03T06:50:33Z 2020
dc.description Thesis(M.A. (Communication Studies)) -- University of Limpopo, 2020 en_US
dc.description.abstract This study explored the impact of organisational culture on integrated communication (IC) at the Government Communication and Information System (GCIS) in Polokwane, South Africa. Martin and Niemann-Struweg (2015), argued that top management in organisations poorly understood IC. This study investigates if the same applies to the GCIS in Polokwane. The study adopted a qualitative approach and made use of individual interviews and content analysis in order to collect data, which was then analysed by means of thematic analysis. The study used both the General Systems Theory (Bertalanffy, 1968) and the Organising Theory (Weick, 1989) as its theoretical framework. The findings suggested that organisational culture at the GCIS was shaped by both employee behaviour and organisational activities. The study found that information sharing was poorly implemented by the GCIS, which meant that, information contained in organisational documents differed from the perceptions shared by the employees. Measures to improve both the sharing of information and the perception of this information have been provided in the recommendations en_US
dc.description.sponsorship National Research Foundation (NRF) en_US
dc.format.extent x, 157 leaves en_US
dc.language.iso en en_US
dc.relation.requires PDF en_US
dc.subject Government communication en_US
dc.subject Organisational culture en_US
dc.subject Information system en_US
dc.subject Polokwane en_US
dc.subject.lcsh Integrated Communication en_US
dc.subject.lcsh Organisational culture en_US
dc.subject.lcsh Government publicity en_US
dc.subject.lcsh Communication in management en_US
dc.title The impact of organisational culture on integrated communication : the case of the Government Communication and Information System (GCIS) in Polokwane en_US
dc.type Thesis en_US

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search ULSpace


My Account