Abstract:
This study provides a theoretical foundation for researchers to investigate the effects
of rural development non-governmental organisations’ governance on societal
transformation. The research also assessed the mission statements from a non-profit
organisation perspective, considering their operational activities in trying to address
NGOs’ governance. Although, historically, these statements have been used almost
exclusively in a management context. The nine components of a mission statement
provide direction for the researcher to examine statements and practitioners to
create and modify the statements. This study marries the rural development non governmental organisations’ governance and societal transformation literature.
Creating a fruitful new area for marketing research and practice. The
recommendations will hopefully give guide and recommend tools for aligning NGOs
operational activities with their mission statements to promote good governance
practice. The study investigated the effects of rural development non-governmental
organisations’ governance on societal transformation. The aim was to investigate the
types of rural development actions and role players in Elansdoorn Moutse, to
analyse the governance of the actions of rural development role players, to examine
the scales and profiles of NGOs acting in rural development, to delineate the effects
of rural development NGOs’ governance on societal transformation, and to propose
measures for improved governance of actions and enhancement of societal
transformation credential of rural development NGOs in developing countries. The
study found that if rural development NGOs were well governed, they would have the
power and potential to transform the society.
