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dc.contributor.advisor Mabila, T. E. Ndlovu, L. F.
dc.contributor.other Manganye, T. N. 2015-07-14T12:54:58Z 2015-07-14T12:54:58Z 2014
dc.description Thesis (MEd. (Language and Education)) -- University of Limpopo, 2014 en_US
dc.description.abstract Combating Human Immunodeficiency Virus/Acquired Immunodeficiency Syndrome (HIV/AIDS) among young people has been one of the most difficult challenges in the small communities of rural Mafarana in South Africa, which is only one area surrounded by many other similar areas beset by similar problems. One of the major obstacles that hinder television (TV) health messages from reaching the targeted market is the communication barrier, little or no information, misinformation or misunderstanding are amid many other reasons. The objective of this study was to research the discourse analysis of high school learners’ interpretation of HIV/AIDS TV health messages. The study examined three objectives, aimed at providing a clear indication whether advertisers consider the need for using direct and clearly understood language to meet the required level of education of the targeted audience. Meeting these criteria would result in HIV/AIDS education having an impact on rural people’s knowledge and behaviour. en_US
dc.format.extent xi, 87 leaves en_US
dc.language.iso en en_US
dc.relation.requires Adobe Acrobat Reader, version 6 en_US
dc.subject Discourse analysis en_US
dc.subject Electronic media en_US
dc.subject.ddc 401.41 en_US
dc.subject.lcsh English language -- Discourse analysis. en_US
dc.subject.lcsh Media literacy. en_US
dc.subject.lcsh Rural schools -- South Africa. en_US
dc.title A discourse analysis of high school learners' interpretation of HIV/AIDS messages en_US
dc.type Thesis en_US

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